it knows from movies, the smart hero or di still smarter heroine in a bar, club or anywhere else where you can order a drink. And yes, it is not ordered anything, no, it is ordered explicitly.
"Frey Foose a martini, dirty." or "Cacardi Mojito, Please!" Not bad
this branding, because the bartender does not work after the favorite rum or vodka brand in the beverage ask, although there's still two problems when the spirit is not desired in the house.
This brand awareness has, in my opinion for three reasons: First,
: The corresponding mark was first available for yourself or the first that was available on the market, and over the years. So impressed upon the name of the brand and is marketed in accordance with the cocktail long drink related, since there was no other brand or are (Schniff, my nose is running, someone has a speed?). That is why so many Rum-Coke or shot to order with a branding.
Second, the brand does well is in compliance with advertising, in print or as mentioned in the top film and television, most recently in video spots. And it's just not cool to drink the same as his idol or movie hero etc. Yes it is cool and if James Bond like Bollinger Grand Année drinks should I try the good times too, like a scotch and a cigar at the end of the week with a colleague on a balcony in a white chair.
Other times tried different Whisk (e) ys in her whiskey sour and there are even on the conclusion of the Macallan Fine Oak 12 yo was the best for them. Sun comes from a friendly colleague and even after work to me at the bar and ordered a Macallan Sour, with orange peel finish (And no, it's really not here to decadence, otherwise it would be a Macallan 1936). And another regular guest ordered his gin and tonic with his new Lieblingsgin, he has found us.
PS What makes the plush lion in the picture?
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